Scotty Hoag
Programmer Portfolio  (209)-298-2622

Lightbug: Augmented Reality Prototype

screen shot This is a short video and prototype game I produced for some friends that were pursuing their MBAs at London Business School. The idea of Lightbug is to use augmented reality for marketing purposes. Users point their phone's camera at a Lightbug compatible product to see information and consumer reviews overlay the onscreen camera view, or play 3D games involving the brand. The video below was based on the idea of a sporting good store enticing customers to enter the store by providing a basketball game where each basket awards a discount. The game was made with an early beta version of the NyARToolkit for Android as a way to experiment with AR. I like to think that this video helped a few business students get their degrees.